Our goal was to breathe new life into the 'You Brew You' campaign through using AI and by promoting hot beverage consumption, elevating 7-Eleven's coffee offerings, and positioning our coffee bars as a go-to destination for quick, satisfying drinks. The visuals were enhanced with beverage splashes and flavor cues that create a visual that entices your taste buds.
Our messaging emphasized the irresistible allure of coffee, showcasing the ideal fusion of taste, flavor, and the distinctive character that sets 7-Eleven apart. We crafted key messages that convey what makes 7-Eleven truly unique in the world of coffee.
The campaign was brought to life with in-store POP digital assets and social.
Creative Lead Leah Pincus
Art Director Arianna Neiff