We're targeting a mobile-first generation that expects everything instantly. Our strategy is a full-scale digital takeover, connecting with them where they live: on their phones. We're not just re-establishing a brand; we're launching a global movement to capture their digital wallets with an experience that is fast, modern, and perfectly aligned with their expectations.
Let's ditch the corporate jargon and sprinkle some ✨ youthful exuberance ✨ on this. Below is the 30 second social video encompassing all three pillars: convenience, speed and security.
Here is a showcase of some of that statics from various social engagements and the testing that was done to optimize campaign.