Google User Experience Infrastructure, Community Studio

Client
Media.Monks for Google
Year
2022
Project URL
internal only

As an internal Google initiative with their UX team, User Experience Infrastructure or UXI launched a community engagement and user research testing space within the Chelsea, NY office to observe how users set up their hybrid environments. They seek to ‘research the researcher’ and capture the ‘voice of the user.’  We were asked to brand the studio with a visual mark. 

 

We kicked off the project, workshopping ideas as a team using for inspiration with the clients.

From the sketches, the next step of the creative process was to do quick digital sketches. Quick black and whites to flush all the ideas out.

From there we refined the best the laddered up the the creative brief.

 

And here was the winner.

This was a deck created to play on a giant screen and engage the participants in the space. This deck and visual mark are the start of the  brand as they continue to build out their assets. It's fun to watch a new brand come to life.

 

Creative Team

Creative Lead Leah Pincus

Art Director Andy An