When the UXR team launched their rebranded website, we needed to drive traffic and build a compelling social media presence. The core of our campaign was a series of original illustrations that told a powerful story: that every participant's feedback helps shape the future of Google.
Each illustration was carefully crafted to capture a unique story of user interaction. This wasn't just about visuals; it was about showing that we value every voice, everywhere.
The campaign successfully leveraged these visuals to not only drive traffic to the new site but also to foster a deeper connection with our audience by celebrating the diversity of our participants and the collective impact they have on the products they use every day.
Creative Lead Leah Pincus
Illustrator Dustin McDavid