My mission was to elevate Health Mart's private label packaging, transforming it from an outdated look into a design that could stand up to national brands and other competitors. The goal was to increase shelf presence and customer trust.
The redesigned packaging features a vibrant color palette, larger typography for enhanced readability, and was meticulously crafted with accessibility in mind, including considerations for color blindness. This bold new look was rolled out across more than 4,600 Health Mart pharmacies nationwide.
To ensure consistency and quality across such a large-scale project, I developed comprehensive brand guidelines that multiple manufacturers could follow, ensuring a unified and professional brand identity for all private label products.
Brand Lead Erin Delorforc-Kiri
Art Director Leah Pincus