McKesson Health Mart Town Hall Campaigns

Developed a creative strategy for the Health Mart Town Hall series, which focuses on lunch and learns for pharmacists.

Designed a memorable logo mark and look/feel to increase engagement of sign-ups. Attendance is up this year by 20% in the first quarter of the series.

 

Created a cohesive family of collateral to engage pharmacists and sign-ups for the lunch and learn series.

Leveraged brand elements to extend the campaign.

The attendance for 2016 was up by 25% and and there were even more sessions added that met the demand.

Creative Team

Creative Director Sherri DeGuzman

Brand Lead Erin Delorefice-Kiri

Art Director Leah Pincus