McKesson Health Mart websites
The goal of these websites across the Health Mart chain created and experience to entice pharmacists to become part of the Health Mart pharmacy franchise.
I was personally responsible for wireframes, UX flows, brand story. and all art direction. Worked with the rest of the creative team that put this website together. Managed our web developers to build it out.
Creative Team
Creative Director Sherri DeGuzman
Brand Lead Erin Delorefice-Kiri
Art Director Leah Pincus
McKesson Health Mart Town Hall Campaigns
Developed a creative strategy for the Health Mart Town Hall series, which focuses on lunch and learns for pharmacists.
Designed a memorable logo mark and look/feel to increase engagement of sign-ups. Attendance is up this year by 20% in the first quarter of the series.
Created a cohesive family of collateral to engage pharmacists and sign-ups for the lunch and learn series.
Leveraged brand elements to extend the campaign.
The attendance for 2016 was up by 25% and and there were even more sessions added that met the demand.
Creative Team
Creative Director Sherri DeGuzman
Brand Lead Erin Delorefice-Kiri
Art Director Leah Pincus