McKesson Health Mart websites

I led the creative direction for a series of websites aimed at growing the Health Mart franchise. Our goal was to create an experience that would entice independent pharmacists to join the Health Mart family. I was responsible for the wireframes, UX flows, and brand storytelling, ensuring the entire user journey was compelling and seamless.

Working closely with the creative team and managing a team of web developers, I oversaw the project from concept to launch, delivering a digital platform that effectively communicates the value of the Health Mart franchise and drives membership.

Creative Team

Creative Director Sherri DeGuzman

Brand Lead Erin Delorefice-Kiri

Art Director Leah Pincus

McKesson Health Mart Town Hall Campaigns

Developed a creative strategy for the Health Mart Town Hall series, which focuses on lunch and learns for pharmacists.

Designed a memorable logo mark and look/feel to increase engagement of sign-ups. Attendance is up this year by 20% in the first quarter of the series.

Created a cohesive family of collateral to engage pharmacists and sign-ups for the lunch and learn series.

Leveraged brand elements to extend the campaign.

The attendance for 2016 was up by 25% and and there were even more sessions added that met the demand.

Creative Team

Creative Director Sherri DeGuzman

Brand Lead Erin Delorefice-Kiri

Art Director Leah Pincus